Switching to a homemade liquid foundation isn’t just about cleaner ingredients—it’s also about saving money. With store-bought foundations costing anywhere from $10 at the drugstore to $40 or more for premium brands, the yearly expense adds up fast. But making your own lets you create a formula tailored to your skin tone while spending far less per bottle.

A single batch of DIY liquid foundation from our recipe costs just $2.96 for about 3 fl oz, compared to store-bought options that average $6 per ounce. That means for every batch you make, you’re saving over $5, which could add up to $50–$100 per year—all while using safe, skin-friendly ingredients. Let’s break it down.

Homemade Liquid Foundation

  • Arrowroot Powder: $6 for an 8 oz bag (~$0.75 for 2 tbsp)
  • Cocoa Powder: $6 for an 8 oz container (~$0.24 for 2 tsp)
  • Jojoba Oil: $7 for a 4 fl oz bottle (~$0.87 for 1 tbsp)
  • Aloe Vera Gel: $12 for a 12 fl oz bottle (~$1.00 for 2 tbsp)
  • Zinc Oxide: $10 for an 8 oz bag (~$0.10 for ½ tsp)

Cost per batch:~$2.96 (recipe makes about 3 fl oz, so equivalent to $0.99 per fl oz)

Store-Bought Equivalent: ~$6 for 1 fl oz bottle (e.g., Revlon, Clinique, L’Oréal Paris, or similar brands)

Savings per Batch: $5.01





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