The World Avocado Organization is a non-profit group focused on sustainable growth and global avocado consumption.
In this video, learn about the challenges faced in different markets, and the strategies implemented to overcome them.
Join this webinar to hear directly from Tom Van Hees and Shelly Vorster, as they share their efforts in promoting avocados in Europe, the UK and India, and their consumer insights and data to deliver a positive return on investment for their growers and importers. Gain knowledge of international markets, which may help the US avocado industry to anticipate and respond to global market dynamics and continue to ensure sustained growth.
#HassAvocados #AvocadoIndustry #HassAvocadoBoard #avocados
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0:00 Opening remarks from Emiliano Escobedo and John McGuigan
1:56 Introduction Tom Van Hees
2:41 Introduction Shelly Vorster
4:12 Agenda
5:05 Update on the Organization
12:46 Investment in Data & Consumer Insights
19:01 Targeted Retail Campaigns
25:04 Media, Social and PR Campaigns
30:20 Further Afield – India –
32:15 Fruit Attraction 2024 – Star product –
33:47 Q&A
47:36 Closing remarks
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