Giselle Weybrecht is the author of The Sustainable MBA: The Manager’s Guide to Green Business. She aims to educate the next generation of business leaders about sustainability issues, whether these be students or business executives. Prior to this she worked for many years with the United Nations internationally in sustainable development. Today she works with government, universities, NGOs, business and with social entrepreneurs in sustainability around the world. She is committed to ensuring that the next generation of business leaders fully understand sustainability by working with business schools and businesses to embed these issues into their programmes. She also writes on sustainability and business issues for a variety of publications including The Economist and Forbes.
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This is big ISSUE rigjt now. 2021
Hum! "Eco-warriors", is that the new name for activists?
Read her book. It's very good.
So to make it profitable to be sustainable, eco, and ethical. There really is not much choice other than educating a new age of consumers (post materialist) who will boycott businesses that are unethical towards their employees, dishonest towards their consumers, and are environmentally unsustainable. Business won't change the consumer, the consumer will change business.
The only non violent way to make something that only cares about profit (business) care about sustainability and or being ethical. Is to make it profitable to be sustainable and ethical. If it worked that way in and of itself then we wouldn't be having this conversation. It's not that business, depending on who it's run by, doesn't have values, it does, and it would be great if one of them was sustainability. But by nature of the game, for survival and growth, profits is always number one.
Optimistic but naive, you don't need a mba to know the basic motivator of business, profits. It isn't naive to think that big business can change to be ethical and sustainable, that's quite plausible. What's naive is thinking that this is just going to happen as a result of having low-middle level management trained in sustainability via mba's. It won't work like that.
Not it probably won't work like that, it just won't work like that.
What are you selling Giselle?
It is a shame there are so few views on this. Giselle is making a lot of sense!