Why I don’t support brands like Aritzia, Uniqlo, Aldo, Zara, or H&M when they launch “sustainable” lines. From priding themselves in being carbon neutral, to how much of your unwanted clothes they’ve helped “recycle”, these fashion brands are greenwashing you:

More brands that posted on Earth Day about their sustainable collections, responsible materials, recycling programs, and how much they care about *sustainability* but in reality are exploiting garment workers and our planet: Anthropologie, Adidas, Urban Outfitters, Nike, Shein, Asos, Missguided, Arket, Monki, COS, Oak + Fort, Boohoo, Primark, Topshop, Mango, GAP, Pretty Little Thing, Nasty Gal, Massimo Dutti, Everlane

IG → https://instagram.com/inspiroue​
BLOG → https://inspiroue.com

TIMESTAMPS //
00:00 Intro
00:12 Fast fashion brands will never be sustainable
00:33 Uniqlo
02:05 Aritzia
03:02 Can’t buy our way into sustainability
04:13 Aldo
05:08 Zara
06:52 H&M
09:00 We are more than consumers
09:57 Final thoughts

SUPPORT FUTURE VIDEOS LIKE THIS ONE //
All donations will support future research-intensive videos like this one and help keep this content accessible and public: https://bit.ly/supportinspiroue

WATCH //
the fashion supply chain: https://youtu.be/qpZDUwf3xeA
sustainability buzzwords & greenwashing tactics: https://youtu.be/PGN_6qSU928
fashion waste crisis: https://youtu.be/L0w95omsMGE
fashion’s exploitation of people and our planet: https://youtu.be/pnSIWK7LNjA
how to sustainably build your wardrobe: https://youtu.be/0Siej4XdH9Q
brands I no longer support: https://youtu.be/xivXEnROGmM
why you shouldn’t buy everlane: https://youtu.be/XSxCHivq8-U

SOURCES //
https://payupfashion.com/
https://www.popdust.com/earth-day-greenwashing-2652663175.html

H&M:
https://www.macleans.ca/economy/what-really-happens-to-the-clothes-you-donate/
https://www.harpersbazaar.com/uk/fashion/fashion-news/a36091881/maisie-williams-hm-global-sustainability-ambassador/
https://wellmadeclothes.com/articles/FastFashionsDirtyLittleSecret/

Uniqlo:
https://www.uniqlo.com/en/sustainability/
https://cleanclothes.org/news/2020/uniqlo-and-the-women-owed-55-million
https://www.businessoffashion.com/news/retail/uniqlo-outpaces-zara-as-the-worlds-most-valuable-apparel-brand

Aritzia:
https://directory.goodonyou.eco/brand/aritzia
https://www.aritzia.com/en/aritzia/corporate-responsibility/sustainability.html
https://www.huffingtonpost.ca/entry/aritzia-black-employees-racism_ca_5ed5672fc5b66a1b4ba8c47f
https://www.aritzia.com/en/aritzia/real-change-starts-from-within.html

Aldo:
https://www.aldoshoes.com/ca/en/inspiration/planet/initiatives/climate-neutral-reducing-impact-on-climate-change
https://www.aldoshoes.com/ca/en/aldo-sustainability

Zara:
https://www.zara.com/ca/en/sustainability-mkt1449.html?v1=1686135

WHAT I’M WEARING //
Thrifted shirt and trousers

ABOUT ME //
Hi! My name is Cynthia and I’m based in KW, Canada! I make videos about sustainable and ethical fashion, conscious consumption, self care, vlogs, etc. Thanks for stopping by and I hope you enjoy!

Click to subscribe to my channel! http://bit.ly/subscribetoinspiroue

MUSIC //
Music by ninjoi. – Where Do I Go – https://thmatc.co/?l=0DFCD92C

#sustainablefashion #greenwashing #payup

source

Comments

  • @gregoryjean2512
    Reply

    Ur kitchen is flames

  • @katherinekier
    Reply

    What sucks is majority of the ACTUAL sustainable brands seem to look matronly, not flattering to a curvy figure without me having to visit a tailor to cinch the waist or bring up a skirt hem. I still want to look cute and dainty, I’m not into the loose-fitting eco friendly wave that a lot of these brands are into. It basically means I have to spend anyway from $50-$100 on something labeled as ethical, meanwhile spending an EXTRA $15-$30 on alterations to fit my figure. Maybe it’s the beginning stages to expect more flattering fits, but I feel like these brands need to consider affordability. And yes I know thrifting is an option, I don’t wanna always have a ‘last resort’ in my back pocket when I’m shopping online. It’s so underwhelming for me as a petite woman with curves and a sense of fashion.

  • @ladydior-oo3gi
    Reply

    I am a fashion designer love to make sustainable fashion and love to reach the fashion Korean factory's to make my brand can u help?!

  • @ryeofoatmeal
    Reply

    I wonder if muji is sustainable or close to… cuz I can't find any information about them. but their organic material is really good quality and fair for the price

  • @lesbiangoddess290
    Reply

    Not related but do you have any tips for incorporating minimalism into your life without it being derived of colour. I can't be living in black and white.

  • @FashAveGirl
    Reply

    I’m late to this video bc I recently discovered your account, I was recommended it by another sustainable enthusiast on an Instagram post and I have to say I love your content, very relatable. BUT I wanted to say that I recently tried to donate to the HM program & they actually stopped it citing “due to the pandemic” & I was told they didn’t have a date to restart this program yet… I felt like I had to wear fast fashion to make my Instagram acct grow but it really bothers me to my core to do so. I’ve been a sole thrifter for the last 5 yrs and now I feel pressured by Instagram to shop differently.

  • @dannieannie
    Reply

    I live in Japan and often shop at Uniqlo. I'm shocked about this😳

  • @somewhatsustainable
    Reply

    Nooooooooooo not everlane!!!!!!! ughhhhh

  • @kvm1565
    Reply

    Love the olive tree in the background!! Do you mind sharing where it’s from?

  • @cambrown5603
    Reply

    Hey! Do you know any brands who are sustainable but look like Aritzia & H&M ?
    Thank you!

  • @applecat8934
    Reply

    I often buy fast fashion but in recent years have bought second-hand and made significant steps toward lowering the amount I buy (less closet cleanouts, no more huge donations) and really using every piece I have. Also Can I know if the top you are wearing is a button down or is it a top cut to be tie like that? it's so cute

  • @andydutton455
    Reply

    I've learned so much from your channel. you have a lot of great content.

  • @ambikachandra4817
    Reply

    Every time I’m tempted to buy fast fashion, I watch your videos and know I need to make a better choice!

  • @MazHem
    Reply

    ah, capitalism

  • @shaunaburton7136
    Reply

    You do great, important research

  • @intentionaldes2654
    Reply

    You have a really great channel and style! Green washing is so important to talk about because so many more brands are making ppl think they are making eco friendly decisions but they arent necessarily also I recently started my own channel on sustainability and intentional living 😊

  • @rina9210
    Reply

    your content is so amazingly informative and helpful, thank you so much for this entire account!!!

  • @sarahthatcher123
    Reply

    Can you chat about Frank and Oak?

  • @clancebestseller
    Reply

    I recently saw one of H&M's ads about their new sustainable mission and was like… I knew it wouldn't be long before you made a video about it! Thanks for being informative as always! 🙂

  • @meganable123
    Reply

    You are so right, Uniqlo is such a mass production and MASSIVE waste, they have new collection launches almost every day, and clothes float in their store. No way that's green or sustainable.

  • @sydneym-y
    Reply

    Would you be able to talk about sustainable brands?

  • @ikunna
    Reply

    I have successfully cut out all these stores over the last 1-2 years except Aritzia 😭 going to try my absolute hardest to change my mindset and realize I have enough clothing. It's interesting as a Canadian girl watching Aritzia go from just being in middle school wanting TNA yoga pants to being a brand Americans caught on to! Anyway, thank you for these VERY convicting, educational videos! So appreciated.

  • @cacovie
    Reply

    Always good content!

  • @christinetobiasz
    Reply

    also seen Dynamite do this as well with their “ETHOS collection” 😅

  • @BUMOKA
    Reply

    Such a good video!!!! Big thumbs up and thank you for your important work! 🤍

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